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Your image is a combination of thoughts, feelings, opinions and visions people have about your company, your products or your services. It’s what others think and feel about you, not necessarily and solely what your marketing and sales materials say. Your identity in the marketplace reflects your company image. Two companies might have a similar image, but what sets you apart from a competitor creates your specific market identity. The attributes of a company that differentiate you from other companies is your market position. Image and reputation are closely related, but to understand their differences is to recognize how they compliment each other. You build an image. Your reputation is something you gain over time through your actions.

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Christine has more than 23 years of experience as a communications specialist, marketing and public relations consultant and writer for trade and consumer media.  Working on the west coast and in Colorado, Christine provides strategic planning and implementation of communications, promotional and marketing campaigns; media relations; collateral materials and product launches.

Christine’s areas of industry expertise include health care, law and financial services, architecture and engineering, travel, hotel and leisure, technology and consumer products.  Her Colorado clients include Boulder Community Hospital, Colorado Foundation for Water Education, and Keating Investments, LLC.  Other clients include Kaiser Permanente, Southern California; Children’s Hospital, Los Angeles, MiniMed Technologies; William Mercer, Inc., Sapporo Beer; public television stations KQED/San Francisco and KCET/Los Angeles, Graham & James international law firm; Perkowitz & Ruth Architecture/Engineering.

In addition to her consulting practice, Christine has served as Executive Director, American Institute of Architects/Los Angeles; Director of Professional Development, California Council, American Institute of Architects, Special Events and Conference Manager, Lawrence Berkeley Laboratories; and Account Executive for several California-based public relations agencies. 

A writer and editor for trade and consumer publications, Christine has ghostwritten articles for corporate executives, provided scripts for corporate presentations and contributed bylined articles to such consumer outlets as the Los Angeles Times, HMO Practice, and the California regional publication Design Journal.

Christine has a Bachelor of Fine Arts (B.F.A) degree from St. Mary’s College, South Bend, Indiana. 
 

     

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