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Your image is a combination of thoughts, feelings, opinions and visions people have about your company, your products or your services.  It’s what others think and feel about you, not necessarily and solely what your marketing and sales materials say. Your identity in the marketplace reflects your company image.  Two companies might have a similar image, but what sets you apart from a competitor creates your specific market identity. The attributes of a company that differentiate you from other companies is your market position. Image and reputation are closely related, but to understand their differences is to recognize how they compliment each other.  You build an image.  Your reputation is something you gain over time through your actions.

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Our team includes some of the most media savvy, connected professionals in the industry.  Our knowledge of the news business and close relationships with editors, reporters, producers and news directors allow us to prepare your spokespeople and strategically position your company with the press.

Media relations services include:

  • Identifying and pitching story angles for placement in print, broadcast, online and other multimedia outlets.  These outlets consist of daily/weekly newspapers, industry trade publications and newsletters, television and radio newscasts, and online communications
     

  • Media/presentation training that is both realistic and educational focusing on how media outlets operate in addition to effective interview techniques
     

  • Planning and executing press tours, editorial briefings and press conferences
     

  • Press kit materials consisting of press releases, corporate backgrounders,
    case studies, executive biographies, product and service fact sheets, and photography/videography
     

  • Researching and ghost-writing articles, op-ed pieces, scripts and executive speeches

 

   

Harris Communications

720.917.1200

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