|   HOME PAGE
Your image is a combination of thoughts, feelings, opinions and visions people have about your company, your products or your services. It’s what others think and feel about you, not necessarily and solely what your marketing and sales materials say. Your identity in the marketplace reflects your company image. Two companies might have a similar image, but what sets you apart from a competitor creates your specific market identity. The attributes of a company that differentiate you from other companies is your market position. Image and reputation are closely related, but to understand their differences is to recognize how they compliment each other. You build an image. Your reputation is something you gain over time through your actions.

 

Your image is a combination of thoughts, feelings, opinions and visions people have about your company, your products or your services.  It’s what others think and feel about you, not necessarily and solely what your marketing and sales materials say.              

 



Your identity in the marketplace reflects your company image.  Two companies might have a similar image, but what sets you apart from a competitor creates your specific market identity.
     



The attributes of a company that differentiate you from other companies is your market position.

Image and reputation are closely related, but to understand their differences is to recognize how they compliment each other. 

You build an image.  Your reputation is something you gain over time through your actions.  Creating an image is a tactical tool.  Because reputation is earned, it is an asset rather than a strategy.   
 

Harris Communications

 720.917.1200

Who We Are  |  How We Work  |  Our Services  |  Our Team
Client List  |  Portfolio  |  Related Links  |  Recent News  |  Contact Us
 

Copyright 2005 Harris Communications.  All Rights Reserved.