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Your image is a combination of thoughts, feelings, opinions and visions people have about your company, your products or your services.  It’s what others think and feel about you, not necessarily and solely what your marketing and sales materials say. Your identity in the marketplace reflects your company image.  Two companies might have a similar image, but what sets you apart from a competitor creates your specific market identity. The attributes of a company that differentiate you from other companies is your market position. Image and reputation are closely related, but to understand their differences is to recognize how they compliment each other.  You build an image.  Your reputation is something you gain over time through your actions.

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President of Harris Communications, Scott has 15 years of experience in public relations, marketing communications, media strategy and image counsel. 
Scott is known for creating public relations campaigns that integrate marketing and advertising objectives with dynamic planning, rigorous implementation and a forward-looking commitment to improve positioning and profitability for his clients.

Harris has provided consulting to local, national, and international companies and organizations including Custom Environmental Services, Inc., Denver District Attorney's Office, Gateway Academy Day Care Centers, Gobbell Hays Partners, Industrial Expositions, Inc., Pinnacol Assurance, Proctor & Gamble, TeleTech and TIAA-CREF.  His expertise has helped many companies build an identity and gain market share through media story placements, media resource positioning, business-to-business and community outreach, and internal/external communications planning.

 

Harris also has enabled dozens of companies in a variety of industries to increase awareness and credibility with their customer base through organizing, implementing and publicizing grand openings, groundbreakings, ribbon-cuttings, corporate client/vendor team building events, award ceremonies, recreation and educational expos, or other special programs targeting the public or key audiences.     

 

Prior to starting his own firm, Harris served as the public relations director for the Cherry Creek Arts Festival, where he managed and directed all communication, marketing and promotional efforts for the $2 million event, ranked as the number one visual, outdoor arts festival in the United States.  Harris also formerly served on the staff of MGA Communications (then MGA/Thompson,) where he worked on developing public outreach programs to strengthen community relationships for Shell Oil Company at the Rocky Mountain Arsenal and for the Colorado Department of Public Health and the Environment at Rocky Flats.

 

Harris currently serves as the 2006 President of the Public Relations Society of America (PRSA) Colorado Chapter and is also a member of the Denver Metro Chamber of Commerce.  In 2003, he received PRSA's coveted annual Chapter Service Award, recognizing an individual demonstrating the strongest level of commitment to the Chapter through volunteer, committee, or industry work.

 

Since 1991, he has energetically chaired and served on numerous volunteer committees and task forces for both organizations, providing counsel on communication issues affecting the City and County of Denver and the Colorado public relations industry.  He received a B.A. in English/Communications from LeMoyne College, Syracuse, New York.

 

     

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