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Your image is a combination of thoughts, feelings, opinions and visions people have about your company, your products or your services. It’s what others think and feel about you, not necessarily and solely what your marketing and sales materials say. Your identity in the marketplace reflects your company image. Two companies might have a similar image, but what sets you apart from a competitor creates your specific market identity. The attributes of a company that differentiate you from other companies is your market position. Image and reputation are closely related, but to understand their differences is to recognize how they compliment each other. You build an image. Your reputation is something you gain over time through your actions.

SCOTT HARRIS 

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President of Harris Communications and Past President of the Public Relations Society of America (PRSA) Colorado Chapter, Scott Harris has 20 years of experience in marketing communications, public relations, and media strategy.

He has developed marketing and PR campaigns with dynamic planning, rigorous implementation and a forward-looking commitment to improve positioning and profitability for his clients.     

His strategic and tactical expertise have helped many organizations build an identity and gain market share through a “go to market” strategy and integrated communication planning process, involving brand/message broadcasting, creative concept development, sales support, media story placements, media resource positioning and multimedia internal/external promotion campaigns.

Harris has strong relationships with media outlets and news organizations across the country and throughout Colorado, where he has obtained numerous print media articles, online placements, and TV and radio news segments/interviews for his clients. These include the Associated Press, National Public Radio, The Today Show, New York Times, Money Magazine, The Denver Post, Boulder Daily Camera, Colorado Springs Gazette, Denver Business Journal, and numerous Denver metro area weekly newspapers, television, and radio stations.  

Prior to starting his own firm in 1997, Harris served as communications manager for Denver's Cherry Creek Arts Festival, where he managed and directed all public relations, media, marketing and promotional efforts for the $2 million event, ranked as the number one visual outdoor arts festival in the United States. Harris also formerly served on the staff of the Denver-based agency MGA Communications, where he developed public outreach programs/events to strengthen community relationships for a number of the agency’s clients. 

He currently serves as a member of PRSA and member of the Denver Metro Chamber of Commerce. Since 1991, he has energetically chaired and served on numerous volunteer committees and task forces for both organizations, providing counsel on communication issues affecting the City and County of Denver and the Colorado marketing and public relations industry.

 

     

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