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Your image is a combination of thoughts, feelings, opinions and visions people have about your company, your products or your services. It’s what others think and feel about you, not necessarily and solely what your marketing and sales materials say. Your identity in the marketplace reflects your company image. Two companies might have a similar image, but what sets you apart from a competitor creates your specific market identity. The attributes of a company that differentiate you from other companies is your market position. Image and reputation are closely related, but to understand their differences is to recognize how they compliment each other. You build an image. Your reputation is something you gain over time through your actions.

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We develop crisis management strategies to prepare for when – not if – an issue arises that requires an immediate response.            

We help you proactively communicate with your industry, the community and the media.  Our crisis consulting consists of:

  • Developing communication plans before a crisis occurs
     

  • Identifying and preparing company spokespeople to respond to media inquiries
     

  • Developing an internal strategy to keep employees informed, quiet the rumor mill and maintain an uninterrupted flow of business

 
     

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