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Your image is a combination of thoughts, feelings, opinions and visions people have about your company, your products or your services. It’s what others think and feel about you, not necessarily and solely what your marketing and sales materials say. Your identity in the marketplace reflects your company image. Two companies might have a similar image, but what sets you apart from a competitor creates your specific market identity. The attributes of a company that differentiate you from other companies is your market position. Image and reputation are closely related, but to understand their differences is to recognize how they compliment each other. You build an image. Your reputation is something you gain over time through your actions.

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Participating in community outreach programming allows you to support your community and create a valuable bond with various publics.  These publics prefer to do business with companies who give back to the communities where they work and live.  We provide counsel to establish or refine a giving program that reflects your corporate values.  This includes:

  • Membership opportunities with local business and trade organizations
     

  • Speaking engagements with business, industry and civic groups
     

  • Sponsorships and charitable donation opportunities
     

  • Employee volunteer programs

 
     

Harris Communications

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