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Your image is a combination of thoughts, feelings, opinions and visions people have about your company, your products or your services. It’s what others think and feel about you, not necessarily and solely what your marketing and sales materials say. Your identity in the marketplace reflects your company image. Two companies might have a similar image, but what sets you apart from a competitor creates your specific market identity. The attributes of a company that differentiate you from other companies is your market position. Image and reputation are closely related, but to understand their differences is to recognize how they compliment each other. You build an image. Your reputation is something you gain over time through your actions.

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Jim Chesnutt is a seasoned journalist who has established an international media presence covering natural disasters, devastating famines and acts of terrorism and violence around the world.  He began his career in local television broadcast news and over the past 17 years has reported on earthquakes in California, hurricanes Katrina and Rita in the Gulf Coast, famines in Ethiopia, the Columbine school massacre and the 9/11 attacks on the World Trade Center in New York.  His work has been featured on CNN, 48 Hours, 60 Minutes ABC Evening News, NBC Nightly News, The Today Show, The Early Show as wells as in major national and international print outlets. 

A former spokesperson for the American Red Cross in Denver, Jim has also served as public information officer at the Federal Emergency Management District (FEMA), where he worked on more than 35 presidential declared disasters.  During his tenure at FEMA, he was one of the official pool photographers who documented the rescue and recovery efforts surrounding the 9/11 World Trade Center attacks. 

 

Jim also focuses his talents on helping international aid agencies raise visibility of humanitarian emergencies in developing countries.  In 2003, he participated in a news

conference calling on the world media to cover the famine in Ethiopia, where 13 million people were relying on emergency food aid for survival. 

 

During a month in Ethiopia, Jim captured the images and stories of people suffering in silence, which ran in multiple newspapers, radio and television media markets.  In 2005, he traveled to Uganda to cover the fallout of the 19-year civil war and its affect on the civilian population, particularly children.        
 
     

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