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Your image is a combination of thoughts, feelings, opinions and visions people have about your company, your products or your services. It’s what others think and feel about you, not necessarily and solely what your marketing and sales materials say. Your identity in the marketplace reflects your company image. Two companies might have a similar image, but what sets you apart from a competitor creates your specific market identity. The attributes of a company that differentiate you from other companies is your market position. Image and reputation are closely related, but to understand their differences is to recognize how they compliment each other. You build an image. Your reputation is something you gain over time through your actions.

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Brand identity is the foundation of every marketing and public relations program. 

Branding includes a complete market analysis that identifies strengths, weaknesses, opportunities, and threats.  This process leads to key message development and meticulous integration of consistent messaging in all visual, written and online communications.  Similar to “sound bites,” these carefully crafted messages convey the essence of your brand -- who you are and what you do.


 
     

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